When you write about film trailers all day, you begin to realize that the best way to enjoy a film that you’re interested in is to actually skip all the trailers before entering the theater. Oftentimes, the studio includes all the twists and surprises over the course of the two-minute runtime of the clip. It’s frustrating, to say the least. And in the case of “The Invisible Man,” one fan asked Blumhouse founder Jason Blum why the trailer for the horror flick showed so much of the plot and didn’t rely on just teasing.
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In his response on social media, Blum was brutally honest with why they must include so much of the film’s plot in the trailers, and it has everything to do with trying to convince folks to leave the comfort of their home to watch a film. And if he had his way with “The Invisible Man,” the trailer would have given away more.
“I wish we didn’t have to do that but there is almost no other way to tear people away from Netflix and all the great choices they have at home,” tweeted Blum. “So you have my sincerest apologies and maybe in future your idea to watch our trailers after you’ve seen our movies is a good one!”
He added, “There is one key big scene NOT included in trailer and that is thanks to @LWhannell I wanted it in and so did the studio but we kept it out for @LWhannell So all you trailer haters can thank @LWhannell for the trailer not giving away even more!!!!”
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If you’ve seen “The Invisible Man,” you can probably guess the pivotal scene that would have landed in the trailer, which kicks off the entire third act of the film. Sure, it helps tell the story of the film, but it’s such a great surprise that it would have been a shame to include it in the preview clips. Thankfully, director Leigh Whannell won that argument. And judging by the box office, it seems to have been a good decision, as “The Invisible Man” is a pretty big hit already.
Obviously, fans of films from decades ago know that trailers have always been known to give away plots of films. However, nowadays, trailers are constantly going viral and being shared online, so it’s really difficult to avoid them. So, unfortunately, it just appears that this is the way things will continue to be for the foreseeable future.