World Cup ads are the new Super Bowl ads. Actually, they’re better.
On the heels of the epic Alejandro González Iñárritu directed Nike World Cup ad everyone was all hot for a couple weeks back is a re-imagining of the “Star Wars” Cantina scene for Adidas featuring Daft Punk, Noel Gallagher, Ciara, Ian Brown of the Stone Roses, David Beckham, Jay Baruchel, a show stealing Snoop Dog, and more. With some fantastic compositing work by Academy Award winning visual effects house The Mill, who also took care of the post production work on the Inarritu Nike spot, modern celebrities are placed into the famous scene for some fairly satisfying results.
It’s nice to see Lucasfilm display a sense of humor about their fan-reviled “who shot first” revision from the re-release of the original Star Wars trilogy. The whole scene makes the franchise almost feel fresh again for a moment. Or maybe the “add Daft Punk to anything to make it awesome” formula still has some steam behind it. Looks like it’s working for Tron: Legacy anyway.
Here’s the spot: