The Sam Rockwell comedy directed by Clark Gregg, “Choke,” fucking crashed (choked?) at the box office last weekend. So what has Chuck Palahniuk (who wrote the book which the movie is based off of) dreamt up to get asses in seats and drum up some publicity for the film? A dubious idea that basically says, if you can get as many of your friends into “Choke” this weekend, you can appear in Palahniuk’s next novel or at least have a character named after you. Smells like a desperate ploy. This weekend is even more crowded than last weekend was a the box-office so we wish this fishy plan the best of luck. [Vulture]