Slapping your girlfriend is not cool. Beating her within an inch of her life is even more deplorable and worse if you’re a public figure. Chris Brown who allegedly assaulted his girlfriend Rihanna — not sure who his PR people are, but they’re terrible — has been feeling the brunt of advertisers, sponsors and any business associated with him turning and running and pretending they never met. His “Got Milk” campaign was pulled (even though it was ending, the company had to throw him under the bus and rightly deplore his behavior), a Wrigley’s campaign vanished and now apparently the movie business is following suit.
Woooha.com is reporting that Sony Screen Gems will “erase” Brown’s performance from the promotion of the upcoming film “Bone Deep.” The film also stars rapper T.I. and Brown was supposedly meant to be the “centerpiece” of the marketing, but, apparently that’s not going to be the case.
However, the film doesn’t come out until January, 2010. Brown could either be in jail — as the investigation into his alleged assault is ongoing — or it could have all blown over as celebrity flare-ups (unconscionable or otherwise) tend to dissipate like hot air for better or worse. Apparently his role in the film won’t be altered. [via Rolling Stone]