Next weekend, the great sport of advertising gets down on Sunday with the Super Bowl (there will also be some kind of game happening too). As always, companies are opening up their wallet to get in on that game day audience, and usually means ad agencies hiring big name talent to help them out. And even Joel and Ethan Coen aren’t above working for The Man.
READ MORE: The Coen Brothers Saddle Up To Write & Direct Western TV Series
The duo, who have previously helmed game day spots for H&R Block and Honda, were given the keys to Mercedes AMG GT-Roadster campaign. The result is an homage to “Easy Rider,” with Peter Fonda ditching his motorcycle for the comforts of driving in an expensive luxury car. And Dale Dickey stops by too for this commercial that doesn’t overthink itself too much. Check out the appropriately titled “Easy Driver,” so you don’t have to worry about missing it next Sunday.