You can’t keep a good and relentless meta-viral marketing campaign down apparently. The “Simple Jack” website might have been pulled because it offended the retarded and the disabled, but that won’t stop “Tropic Thunder” promotions people to put up a site for Alpa Chino, the fake r&Bb rapper/actor, multi-financial stream conglomerate played by Brandon T. Jackson in the film (listen to Alpa Chino’s “I Love The Pussy” song here).
Man, they are going all out for this shit, you can even buy the “Booty Sweaty” drank that Chino is constantly shilling in the film on Amazon.
We’re not going to get into his whole bio, but suffice to say it’s as involved as the bios for Jack Black/Jeff Portnoy, Robert Downey Jr./Kirk Lazurus, Ben Stiller/ Tugg “Tuggernaut” Speedman and Danny McBride/Cody Effects. Meanwhile, there’s more viral clips over at “Rain of Madness,” It’s interesting to note, ‘Thunder’ co-writer Justin Theroux might play Jan Jürgen, the fake documentarian on that site, but aside from a very, very fast cameo onscreen as a soldier, you don’t see Theroux in the film at all (our p/review is here).
This newest viral clips centers around a bootcamp session that features the eager actor Kevin Sandusky (Jay Baruchel), Steven Coogan (the director in the film) and a psychotic instructor and is pretty funny, and R-Rated; and “the shamless, self-promoting” Alpa Chino in an commercial for his energy drink which is also featured in the movie (the fake trailers in the movie are great). Sandusky also has a Myspace page.