MTV announced the nominees for the 2017 MTV Video Music Awards (aka VMAs) this morning and, as usual, the list of honorees was full of familiar names, videos mostly released over the past six months and head scratching snubs were everywhere. More importantly, MTV has scraped the Best Female and Best Male Artist categories this year. Instead, they have “combined” them into Artist of the Year. Whether that’s a better solution is clearly up for debate. The telecast has also added a Best Fight Against The System honor which is somewhat self explanatory.
Kendrick Lamar leads all nominees with eight nods for his video “HUMBLE” including Video of the Year. Katy Perry and The Weeknd follow with five each. The Weeknd earned a Video of the Year nod for “Reminder” while Perry, whose nominations were derived from both “Bon Appetit” and “Chained to the Rhythm” did not. Other Video of the Year nominees include Bruno Mars‘ “24K Magic,” Alessia Cara‘s “Scars To Your Beautiful” (the oldest video from July 2016) and DJ Khaled ft. Rihanna & Bryson Tiller‘s “Wild Thoughts.”
Notable omissions included Luis Fonsi & Daddy Yankee’s “Despacito” one of the most popular singles and videos of the year thanks to a Justin Bieber remix (2.7 billion views) although you could actually argue MTV was very tone deaf to all Latin and Country artists this year, but that would be nothing new. Other snubs included Lana Del Rey’s “Love,” Nicki Minaj, Drake and Lil Wayne‘s “No Frauds,” Jason Derulo’s “Swalla,” and Dua Lipa‘s “New Rules” (a glaring oversight), among others.
The eligibility period was June 25, 2016 – June 23, 2017.
COMPLETE LIST OF NOMINEES
VIDEO OF THE YEAR
Kendrick Lamar – “HUMBLE.” (TDE/Aftermath/Interscope)
Bruno Mars – “24K Magic” (Atlantic Records)
Alessia Cara – “Scars To Your Beautiful” (Def Jam)
DJ Khaled ft. Rihanna & Bryson Tiller – “Wild Thoughts” (Epic Records/We The Best)
The Weeknd – “Reminder” (XO/Republic Records)
ARTIST OF THE YEAR
Bruno Mars (Atlantic Records)
Kendrick Lamar (TDE/Aftermath/Interscope)
Ed Sheeran (Atlantic Records)
Ariana Grande (Republic Records)
The Weeknd (XO/Republic Records)
Lorde (Republic Records)
BEST NEW ARTIST
Khalid (RCA Records)
Kodak Black (Atlantic Records)
SZA (TDE/RCA Records)
Young M.A (3D)
Julia Michaels (Republic Records)
Noah Cyrus (Records)
BEST COLLABORATION
Charlie Puth ft. Selena Gomez – “We Don’t Talk Anymore” (Atlantic Records)
DJ Khaled ft. Rihanna & Bryson Tiller – “Wild Thoughts” (Epic Records/We The Best)
D.R.A.M. ft. Lil Yachty – “Broccoli” (Atlantic Records)
The Chainsmokers ft. Halsey – “Closer” (Disruptor Records/Columbia Records)
Calvin Harris ft. Pharrell Williams, Katy Perry & Big Sean – “Feels” (Columbia Records)
Zayn & Taylor Swift – “I Don’t Wanna Live Forever (Fifty Shades Darker)” (Republic Records)
BEST POP
Shawn Mendes – “Treat You Better” (Island Records)
Ed Sheeran – “Shape of You” (Asylum/Atlantic Records)
Harry Styles – “Sign Of The Times” (Columbia Records)
Fifth Harmony ft. Gucci Mane – “Down” (Syco Music/Epic Records)
Katy Perry ft. Skip Marley – “Chained To The Rhythm” (Capitol Records)
Miley Cyrus – “Malibu” (RCA Records)
BEST HIP HOP
Kendrick Lamar – “HUMBLE.” (TDE/Aftermath/Interscope)
Big Sean – “Bounce Back” (Def Jam)
Chance the Rapper – “Same Drugs” (Chance the Rapper LLC)
D.R.A.M. ft. Lil Yachty – “Broccoli” (Atlantic Records)
Migos ft. Lil Uzi Vert – “Bad & Boujee” (300 Entertainment)
DJ Khaled ft. Justin Bieber, Quavo, Chance the Rapper & Lil Wayne – “I’m The One” (Epic Records/We The Best)
BEST DANCE
Zedd and Alessia Cara – “Stay” (Interscope)
Kygo x Selena Gomez – “It Ain’t Me” (Ultra/Interscope)
Calvin Harris – “My Way” (Columbia Records)
Major Lazer ft. Justin Bieber and Mø – “Cold Water” (Mad Decent)
Afrojack ft. Ty Dolla $ign – “Gone” (Wall Recordings/Latium/RCA Records)
BEST ROCK
Coldplay – “A Head Full of Dreams” (Parlophone/Atlantic Records)
Fall Out Boy – “Young And Menace” (Island)
Twenty One Pilots – “Heavydirtysoul” (Fueled by Ramen/Atlantic Records)
Green Day – “Bang Bang” (Warner Bros. Records)
Foo Fighters – “Run” (RCA Records)
BEST FIGHT AGAINST THE SYSTEM
Logic ft. Damian Lemar Hudson – “Black SpiderMan” (Race & LGBTQ) (Def Jam)
The Hamilton Mixtape – “Immigrants (We Get the Job Done)” (Immigration) (Atlantic Records)
Big Sean – “Light” (Race) (Def Jam)
Alessia Cara – “Scars To Your Beautiful” (Body image) (Def Jam)
Taboo ft. Shailene Woodley – “Stand Up / Stand N Rock #NoDAPL” (Environment)
John Legend – “Surefire” (Immigration & Anti-Muslim hate) (Columbia Records)
BEST CINEMATOGRAPHY
Kendrick Lamar – “HUMBLE.” (TDE/Aftermath/Interscope) (Scott Cunningham)
Imagine Dragons – “Thunder” (KIDinaKORNER/Interscope) (Matthew Wise)
Ed Sheeran – “Castle On The Hill” (Asylum/Atlantic Records) (Steve Annis)
DJ Shadow ft. Run The Jewels – “Nobody Speak” (Mass Appeal Records LLC) (David Proctor)
Halsey – “Now or Never” (Astralwerks/Capitol) (Kristof Brandl)
BEST DIRECTION
Kendrick Lamar – “HUMBLE.” (TDE/Aftermath/Interscope) (Dave Meyers & the little homies)
Katy Perry ft. Skip Marley – “Chained To The Rhythm” (Capitol Records) (Mathew Cullen)
Bruno Mars – “24K Magic” (Atlantic Records) (Cameron Duddy & Bruno Mars)
Alessia Cara – “Scars To Your Beautiful” (Def Jam) (Aaron A)
The Weeknd – “Reminder” (XO/Republic Records) (Glenn Michael)
BEST ART DIRECTION
Kendrick Lamar – “HUMBLE.” (TDE/Aftermath/Interscope) (Spencer Graves)
Bruno Mars – “24K Magic” (Atlantic Records) (Alex Delgado)
Katy Perry ft. Migos – “Bon Appetit” (Capitol Records) (Natalie Groce)
DJ Khaled ft. Rihanna & Bryson Tiller – “Wild Thoughts” (Epic Records/We The Best) (Damian Fyffe)
The Weeknd – “Reminder” (XO/Republic Records) (Creative Director: Lamar C Taylor / Co-creative Director: Christo Anesti)
BEST VISUAL EFFECTS
Kendrick Lamar – “HUMBLE.” (TDE/Aftermath/Interscope) (Company: Timber/Lead: Jonah Hall)
A Tribe Called Quest – “Dis Generation” (Epic Records) (Company: Bemo/Lead: Brandon Hirzel)
KYLE ft. Lil Yachty – “iSpy” (Atlantic Records) (Company: Gloria FX/Leads: Max Colt & Tomash Kuzmytskyi)
Katy Perry ft. Skip Marley – “Chained To The Rhythm” (Capitol Records) (Company: MIRADA)
Harry Styles – “Sign Of The Times” (Columbia Records) (Company: ONE MORE/Lead: Cédric Nivoliez)
BEST CHOREOGRAPHY
Kanye West – “Fade” (Def Jam) (Teyana Taylor, Guapo, Jae Blaze & Derek ‘Bentley’ Watkins)
Ariana Grande ft. Nicki Minaj – “Side To Side” (Republic Records) (Brian & Scott Nicholson)
Kendrick Lamar – “HUMBLE.” (TDE/Aftermath/Interscope) (Dave Meyers)
Sia – “The Greatest” (Monkey Puzzle Records/RCA Records) (Ryan Heffington)
Fifth Harmony ft. Gucci Mane – “Down” (Syco Music/Epic Records) (Sean Bankhead)
BEST EDITING
Future – “Mask Off” (Epic Records/Freebandz/A1) (Vinnie Hobbs of VHPost)
Young Thug – “Wyclef Jean” (300 Entertainment/Atlantic Records) (Ryan Staake & Eric Degliomini)
Lorde – “Green Light” (Republic Records) (Nate Gross of Exile Edit)
The Chainsmokers ft. Halsey – “Closer” (Disruptor Records/Columbia Records) (Jennifer Kennedy)
The Weeknd – “Reminder” (XO/Republic Records) (Red Barbaza)
The 2017 MTV Video Music Awards will be held on August 27 at the Forum in Inglewood, CA.