The notion of “Peak TV” has been tossed around for a few years now — the notion being that between all the streaming services, cable channels, and more, small screen programming has reached its limit. And yet, with each passing year, more scripted content gets greenlit, and there are simply more shows to carve out time in the day for. We’re at a great moment where the influx of programming has meant more great, risk-taking shows to choose from. And as far as Netflix chief content officer Ted Sarandos is concerned, there’s simply no such thing as Peak TV.
Speaking at Vanity Fair’s New Establishment Summit in Los Angeles, the man who pushes the buttons at the streaming giant revealed that the reason Netflix keeps cranking things out is because they have a huge, global audience to serve.
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“We’re making a lot of television because tastes are incredibly diverse,” Sarandos said. “The idea that there’s too much out there is silly, and it’s a very kind of analog idea of how to make programming choices.”
“The notion of Peak TV is a completely backwards idea, which is that somehow you can have too much of things,” he added. “That’s like having too many choices at the buffet. You’re only going to eat the things you like.”
That’s a great point. If you’re going to fire up your TV with the idea that you’re going to watch everything, it’s a losing game. People make time for what they’re interested in, and with a subscriber base of over 100 million users, Netflix has a lot tastes to cater to. And they are far from done. Sarandos revealed that the spend on Netflix original productions will be $7 billion, up from $6 billion this year. So get ready to keep adding new shows to your Netflix queue. [Variety]