‘Succession’ Season 3 Trailer: The Embittered Roy Family Is Back To Trading Vicious Barbs This October

Despite its still-lofty standing in the current TV landscape, HBO isn’t what it used to be. Streaming giants like Netflix, Apple TV+, and Disney+ have emerged to challenge its cultural preeminence, plus web-based content sources like YouTube have made competition for eyeballs even stiffer. But nothing dominates the discourse quite as effortlessly as a signature HBO hit, and before the pandemic, “Succession” was shaping up as exactly that.

Jesse Armstrong’s dark comedy about the dynastic Roy family and their malicious squabbling was arguably HBO’s most popular series since “Game of Thrones” (or at least the one that generated the most glee online). It also racked up awards galore, including Emmys, Golden Globes, and even a Peabody for season two. Then, before production on its third season began, COVID-19 arrived to delay the show’s ride on the zeitgeist. Now it’s finally back on track, with a trailer that teases the fireworks bound to result from last season’s revelatory finale, which saw a declaration of all-out war on family patriarch Logan Roy by embittered son Kendall.

The new season features several splashy additions in both the cast and director’s chair. Oscar-winner Adrien Brody will appear as an “activist investor” while Alexander Skarsgard will play a tech CEO described as (surprise surprise) “successful and confrontational.” The series will also add Sanaa Lathan, Linda Emond, Hope Davis, and Korean music star Jihae Kim as recurring players. Meanwhile, Cathy Yan (“Birds of Prey”) and Lorene Scafaria (“Hustlers”) will each direct episodes. Most importantly, the main cast will all return, including Brian Cox, Jeremy Strong, Sarah Snook, Kieran Culkin, and Nicholas Braun.

After a long and unpleasant interruption, fans will undoubtedly be thrilled to flood the internet with a whole new arsenal of “Cousin Greg” memes. The third season of “Succession” is due to arrive on October 17.