“It is the biggest moment for our industry in popular culture pretty much ever,” Claire Cavanah, co-founder of adult novelty retailer Babeland told The New York Times. “We’re all sort of preparing for what could be another wave of toys.” Indeed, it’s not just Vintage Books and Universal Studios who will be cashing in when the kinky blockbuster opens next week. It seems all of America is getting ready for an erotic re-awakening, but will the movie actually turn people on?
You be the judge as the first clip from the film has landed online. In the scene, you’ll see an innocent trip to the hardware store turn into a hot torrent of double entendres, but the biggest takeaway: Jamie Dornan is leaving much to be desired in the lead role. His acting isn’t so hot. But who cares, when the film reportedly has twenty minutes of sex scenes, equalling roughly one-fifth of the movie? Well, it means for the other four-fifths, you’ll have to endure wooden acting and even more wooden dialogue.
"Fifty Shades Of Grey" arrives on February 13th. Watch the scene below and check out the Super Bowl spot right here.