Once upon a time, you could just release a trailer and people were happy with it: a rare glimpse into a movie that was still weeks or months off. Nowadays, you can't just have one trailer, you have to several, some before the movie's even been made, plus endless TV spots and featurettes and clips and whatnot. And sometimes, they're all combined into one. Universal have in recent years been pioneering 'the interactive trailer,' which allows you to unlock behind-the-scenes clips, trivia and more from inside another trailer, like some kind of promotional Russian doll. And the latest film to get the treatment is the hopeful blockbuster "Snow White & the Huntsman," which hits next week. The trailer itself is, as far as we can tell, identical to the main one we've seen already, but get clicking away, and you'll find a lot more to get you prepped for the film, which hits June 1st. We'll have our review for you sometime next week. [Deadline]
Meanwhile, Fox has been on the backfoot with the marketing for their film "The Watch." It was all prepped to be a monster comedy, given it includes Ben Stiller, Vince Vaughn and Jonah Hill among its principal cast. But when the original title, "Neighborhood Watch," caused unfortunate parallels with the Trayvon Martin case, the studio was forced to change the title to just "The Watch," and it's only now, with two months to go, that an all-audiences clip has finally been released. And… it's pretty much the same as the red-band one that arrived a few weeks ago, albeit with references to cocksucking excised, along with almost any glimpse of co-star Richard Ayoade. Still, we did laugh at the new coda to the the trailer, and given that it's written by Seth Rogen and Evan Goldberg and helmed by "Hot Rod" director Akiva Schaffer of The Lonely Island, we'll give it a spin. [Team Coco]
Finally, two other summer pictures have debuted TV spots with a little new footage: Pixar's "Brave" and Sony's "Total Recall." The latter has more that hasn't been seen before, but still looks terrible and redundant, while the former continues to hint at plot twists to come without necessarily making it looking like the bona-fide classic of "Wall-E" or "Up." Check all the clips out below. [Bleeding Cool/Coming Soon]