There are some news stories that are just so unbelievable that they suddenly become a hot ticket in Hollywood. We saw this recently with the GameStop stock debacle, with studios already trying to figure out how to turn it into films and TV series. But before GameStop, one of the most ridiculous financial news stories of the past decade is with Adam Neumann and WeWork. Now, Hulu aims to put the spotlight on the story in the upcoming documentary, “WeWork: Or the Making and Breaking of a $47 Billion Unicorn.”
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As seen in the trailer for ‘WeWork,’ the doc tells the complete story of the start-up business, WeWork, and its charismatic CEO/founder, Adam Neumann. Basically, the story goes that Neumann started a workspace-sharing company, WeWork, which he hoped would revolutionize how people conduct business. He was able to secure a ton of funding, achieving a valuation in the tens of billions of dollars, only to watch it all crumble in a matter of weeks.
As mentioned, the story was so outrageous, that in addition to this Hulu documentary, directed by Jed Rothstein, other studios are trying to figure out how to turn the WeWork story into more projects. There’s actually another project in the works with Jared Leto set to play Neumann.
“WeWork: Or the Making and Breaking of a $47 Billion Unicorn” debuts as part of this year’s digital SXSW Film Festival, and it will premiere on Hulu on April 2. You can watch the trailer below.
Here’s the synopsis:
WEWORK: OR THE MAKING AND BREAKING OF A $47 BILLION UNICORN is a feature documentary that explores the rise and fall of one of the biggest corporate flameouts and venture capitalist bubbles in recent years – the story of WeWork, and its hippie-messianic leader Adam Neumann. Utilizing interviews with journalists, experts, high-ranking former employees, and former WeWork members, the documentary takes a look at the community-centric, people-first ideal that sent the little co-working venture sky-rocketing into unicorn investment territory, and then investigates what was really going on behind the scenes.