Is it just us or is the marketing machine behind the upcoming comedy “Morning Glory” next to non-existent? With its release exactly four weeks away, things have been quiet but there is still time for Paramount to launch a blitz to get some attention back on the film.
That first step seems to have come with fresh new one sheets for the film, but there’s no word yet if any checks are being cut to Oasis. Also no word if Paramount is aware what the other meaning for “morning glory” is. At any rate, in the movie, it’s the title of a morning talk/news show where Rachel McAdams has to wrestle with the egos of battling co-anchors played by Harrison Ford and Diane Keaton.
The film was originally slated for a summer release and pushed back amid word that the studio was eyeing some kind of dark horse comedy entry in the awards season race, but that doesn’t really seem likely at this point. “Morning Glory” rises into theaters on November 12th.