Before CDs, before mp3s and before you could carry around your entire music collection on your phone, the cassette was a big deal. The little piece of rectangular plastic was seen as a marvel of technology, providing high tech audio and saving space in your apartment from those big, square 12-inch pieces of vinyl. Plus, the wonders of auto-reverse meant that one would never have to get up to flip a record over again. And one man who believed in this bold vision of the future was Francis Ford Coppola.
TheShiek1976 has unearthed an amazing undated Japanese ad for FUJI cassettes, featuring the filmmaker having some kind of personal? sensual? moment with a tape. It’s pretty glorious. Experience the analog sensation below.